254. Ex-Cel-Cis  Foot-Eze, Ex-Cel-Cis Milk White cleanser,  and  Ex-Cel-Cis
Magic Youth crystals, lotion, and cream. (F.D.C. No. 48821. S. Nos. 22- 
644 V, 22-646/7 V.)
QUANTITY: 13 8-oz. btls. of Foot-Eze; 56 1%-oz. btls. of cream; 3 ctns., each 
containing 12 4-oz. btls. of cleanser; 2 ctns., each containing 6 1-oz. btls. of 
crystals ; and 4 ctns. of Ex-Cel-Cis 3 Star Magic Youth Set, each ctn. containing 
1 btl., each, of cream, cleanser, crystals, and lotion, at Lakewood, Colo.
SHIPPED : Between 12-9-61 and 2-27-62, from Salt Lake City, Utah, by Ex-Cel- 
Cis Beauty Products Co., Inc.
LABEL IN PART: (Btl.) "Foot-Eze * * * Ex-Cel-Cis, Inc., Distr.," (btl.) "Milk 
White Cleanser Ex-Cel-Cis, Inc., Distr.," and (btls.) "Magic Youth Cream 
[or "Crystals" or "Roll-Off Lotion"]  Ex-Cel-Cis, Inc., Distr."
ACCOMPANYING LABELING: Leaflets entitled "Stay Young and Gay The Ex-Cel- 
Cis Way" and "Ex-Cel-Cis    Cosmetics of Distinction in Living Color."
RESULTS OF INVESTIGATION : Examination showed that the Magic Youth cream 
was a cream-colored semisolid having an oily texture and perfumed odor; 
that the Milk White cleanser and the Roll-Off lotion were white liquids having 
an oily texture and perfumed odor; that Magic Youth crystals was a pink, 
homogeneous, granular material having a perfumed odor; and that the Foot- 
Eze was an amber, transparent, oily liquid having an odor of camphor and 
ammonia.
LIBELED :    3-26-63, Dist. Colo.
CHARGE: 602(a)-when shipped, the label of the Foot-Eze contained false and 
misleading representations that the article was adequate and effective for 
preventing foot odor and as a treatment for athlete's foot; and 602(a)-the 
labeling of the other articles contained false and misleading representations 
that the articles were adequate and effective for rejuvenating the facial 
appearance by erasing wrinkles due to aging, and as a treatment for teen-age 
acne, skin blemishes, blackheads, whiteheads, and skin discoloration.
DISPOSITION :    5-29-63.   Default-destruction.
COSMETICS ACTIONABLE BECAUSE OF INCONSPICUOUSNESS OF 
REQUIRED LABEL INFORMATION*