1811. Misbranding: of Sa-Vi-Ade.   U. S. v. 500 Bottles of Sa-Vi-Ade, and 500 cir
culars.   Default decree of condemnation and destruction.    (F. D. C. No.
19081.   Sample No. 2977-H.)
LIBEL FILED :   February 1, 1946, District of Columbia.
PRODUCT: 50Q bottles of Sa-Vi-Ade, held for sale at the G. C. Murphy Co.,
Washington, D. C., together with approximately 500 accompanying circulars
entitled "Take your place in the Sun with Sa-Vi-Ade."
LABEL, IN PABT: "Sa-Vi-Ade contains: Fish liver oil concentrates-Thiamin
Hydrochloride-Riboflavin, Niacin, Calcium Pantothenate, Pyridoxine, As-
corbic Acid, Irradiated Yeast, Wheat Germ Oil, Soy Bean, Malt Extract,
Brewer's Yeast, Dicalcium Phosphate, Iron Byhydrogen, Potassium Iodide,
Copper, Zinc, Cobalt, Manganese and Magnesium Sulphates, Sodium Carbo-
nate, Sulphur, Gum Karaya, Sugar and synthetic flavors with color added,
 Dextrose."
NATURE OF CHARGE: Misbranding, Section 502 (a), certain statements on the
label and in the circulars were false and misleading, since they represented
and suggested that the article would be effective for imbuing the user with
robust health; that common foods, such as fruits and vegetables, are not
satisfactory sources of the vitamins and minerals essential in human nutrition;
that leading authorities agree that 99 percent of the American people are
deficient in minerals; that it is very difficult, if not impossible, to obtain
adequate amounts of vitamins and minerals from common foods; and that
it is important, if not absolutely necessary, to supplement the diet with a
-?product such as Sa-Vi-Ade in order to prevent illness, disease, and impaired
health. The article would not be effective for imbuing the user with robust
health; common foods are satisfactory sources of vitamins and minerals
essential in human nutrition; leading authorities do not agree that 99 per-
cent of the American people are deficient in minerals; it is not impossible nor
difficult to obtain adequate amounts of vitamins and minerals from a diet of
common foods; and it is not ordinarily necessary or important to supplement
the diet with a product such as Sa-Vi-Ade to prevent illness, disease, or
impaired health.
Further misbranding, Section 502 (f) (1), the labeling of the article failed
to bear adequate directions for use in the treatment of arthritis, neuritis,
rheumatism, rheumatic fever, sickness, and tiredness; for preventing colds;
-?for improving eyesight; for effecting normal elimination; and for overcom-
ing 85 percent of human aches and pains, which are the diseases, symptoms,
and conditions for .which the article was offered in its advertising disseminated
and sponsored by and on behalf of its manufacturer or packer.
The article was also alleged to be misbranded under the provisions of the
law applicable to foods, as reported in notices of judgment on foods.
DISPOSITION:   March 22, 1946.   No claimant having appeared, judgment of
condemnation was entered and the product was ordered destroyed.