2397. Misbranding of Hilltop Mor-O.   U. S. v. 30 Bottles, etc.    (F. D. C. No. 23133.
Sample No. 77391-H.)
LIBEL FILED :   May 24,1947, Northern District of Iowa.
ALLEGED SHIPMENT: By Hilltop Laboratories, from Minneapolis, Minn. The
product was shipped on or about June 1946, and March 31,1947, and a number
of magazines were shipped on or about April 1,1947.
PRODUCT : 30 1-quart bottles of Hilltop Mor-0 at Maynard, Iowa, together with 5
magazines entitled "Hilltop Poultry News," spring issue 1946. Analysis dis-
closed that the product consisted essentially of water, lactic acid 23.4 percent,
tannin extracts, and small amounts of benzoic acid and sodium thiosulf ate.
LABEL, IN PART :    "Hilltop    *    *    *    Liquid Mor-O."
NATURE OF CHARGE: Misbranding, Section 502 (a), the label statements "For
Non-Infectious Enteritis * * * Lactic Acid (46?)" and the statement in
the magazine "Use Mor-O (Liquid) in poultry drinking water for non-infectious
enteritis" were false and misleading, in that such statements represented and
suggested that the article when used as directed was effective for the treatment
of noninfectious enteritis in poultry, whereas it was not effective for such
purpose; and in that poultry raisers could not differentiate between noninfec-
tious enteritis and enteritis due to any infectious agent and would therefore be
misled into using the article in the treatment of enteritis in their flocks without
due regard to the cause of the enteritis.
DISPOSITION :   June 28,1947.   Default decree of condemnation and destruction.
DRUG ACTIONABLE BECAUSE OF OMISSION OF, OR UNSATISFACTORY,
INGREDIENTS STATEMENTS*