2424. Misbranding: of Firmo.   U. S. v. Maynard H. Smith (Continental Sales Co.).
Plea of guilty.    Imposition of sentence suspended and defendant placed
on probation for 1 year ~ (F. D. C. No. 24243.    Sample No. 90361-H.)
INFORMATION FILED : April 12, 1948, District of Columbia, against Maynard H.
Smith, trading as the Continental Sales Co., in Washington, D. C.
ALLEGED SHIPMENT : The product and a booklet relating to the product and
headed "The Anglo Arabic Importing Co., Ltd." were shipped on or about
July 18 and July 7, 1947, respectively, from the District of Columbia into the
State of Virginia.
PRODUCT: Analysis disclosed that the product contained approximately 3,375
International Units of estrogenic hormones per ounce.
LABEL, IN PART: "Firmo Contains 7500 I. U. of Natural Estrogenic Hormones
Per Oz. of Cream."
NATURE OF CHARGE: Misbranding, Section 502 (a), certain statements in the
labeling of the article were false and misleading since they represented and
suggested that the article was an aphrodisiac; that it would be efficacious to
maintain sexual potency to an extreme old age; and that it would be efficacious
to increase the size of the male sex organ and to increase sexual vigor. The
article was not an aphrodisiac, and it would not be efficacious for the purposes
represented.
DISPOSITION; May 5, 1948. A plea of guilty having been entered, the court
suspended the imposition of sentence and placed the defendant on probation
for 1 year.