2764. Misbranding of tooth paste. U. S. v. John J. Harris (No Equal Products
Co.). Plea of guilty. Fine of $100 and costs. (F. D. C. No. 23227.
Sample Nos. 15354-H, 39540-H.)
INFORMATION FILED : January 14, 1948, Northern District of Illinois, against
John J. Harris, trading as the No Equal Products Co., Chicago, 111.
ALLEGED SHIPMENT: From the State of Illinois into the State of Wisconsin.
The product was shipped on or about April 18,1946, and February 6,1947, and
a number of booklets entitled "No Equal The World's Greatest Tooth Paste"
were shipped on or about May 7,1946, and February 17,1947.
PEODTTCT : Analysis showed that the product consisted of a gray paste containing
essentially bentonite, water, calcium carbonate, a small amount of a fixed
oil, and methyl salicylate.
LABEL, IN PAST :    "No Equal Tooth Paste."
NATURE OF CHARGE: Misbranding, Section 502 (a), certain statements in the
booklets were false and misleading since the article would not be effective for
the purposes and would not fulfill the promises of benefit suggested and
implied by the statements. The statements represented and suggested that
the article would be effective in the treatment of rheumatic and pulmonary
affections, disorders of the scrofulous, and eczematous type, abscesses, sores,
wounds, toothache, pyorrhea, mouth sores, bleeding gums, abscessed teeth,
inflamed tonsils, sinus trouble, ulcerated and pus cases, irritation caused by
artificial teeth, tongue blisters, swollen gums, sore throat, catarrh, and dis-
orders of the mouth and throat; that the article would be effective in treating
a dead and abscessed tooth where bone tissue had partly decayed; that it
would be effective for healing and hardening tender and bleeding gums; that
it would be effective in stopping toothache and in preventing and relieving pyor-
rheal conditions; that it would be effective in healing sunburn, infections, cuts,
bruises, scalds, and insect and animal bites; that it would be effective in healing
power in absorbing poisonous substances of the body and in relieving soreness
and inflammation; that it would correct and prevent disorders, preserve the
teeth and tissues, check ailments and stop pain, and relieve pain in the gums
of teething infants.
Further misbranding, Section 502 (b)  (2), the tubes containing the article
bore no statement of the quantity of the contents.
DISPOSITION :    October 13,1948.   A plea of guilty having been entered, the court
imposed a fine of $100 and costs.