2984. Misbranding of Slim-O.   U. S. v. 197 Bottles, etc.    (F. D. C. No. 28020.
Sample No. 51355-K.)
LIBEL FILED :   October 4,1949, Southern District of Ohio.
ALLEGED SHIPMENT:   On or about September 7, 1949, by Beauty Sales, from
Hollywood, Calif.
PRODUCT:    197   7-ounce bottles of Slim-0 at Cincinnati, Ohio, together with a
number of leaflets entitled "Beauty Sales" and a newspaper mat entitled "Lose
Excess Fat With Slim-O" at Cincinnati, Ohio.
Examination disclosed that the product consisted of sodium sulfate, sodium
carbonate, and citric acid.
NATURE OF CHARGE: Misbranding, Section 502 (a), certain statements on the
bottle label and similar statements in the circular and newspaper mat were
false and misleading since the product would not be effective for the purposes
stated and implied: "Slim-O [Picture of a slender female] Easiest, Safest
"Way to a Beautiful, Glamorous, Trimline Figure A More Lovely Figure The
Easy Slim-O Way * * * Slim-O will help you take off inches of excess
fat in the right spots, leaving the skin firm   *   *   *   No more worry about
?See also Nos. 2973, 2976, 2981, 2982.
883469-50?2
sagging tissues and wrinkles   *    *    *    Slim-O is the newest, easiest way to
lose excess fat and maintain a beautiful figure-always."
DISPOSITION:   November  9,  1949.   Default  decree  of  condemnation  and  de-      /
struction.