3033. Misbranding of Vita Orange.   U. S. v. 21 Cases   *   *   *   (and 1 other
seizure action).    (F. D. C. Nos. 28288, 28321.    Sample Nos. 63019-K,
63033-K.)
LIBELS FILED :   November 14 and 25,1949, District of Maine.
ALLEGED SHIPMENT:   On or about October 7 and November 4, 1949, by the Cali-
fornia Fruit Juice Co., from Waltham, Mass.
PRODUCT :   85 cases, each containing 6    ?-galIon jugs, of Vita Orange at Wells
and Waterville, Maine.   Examination showed that the product was a mixture
of orange juice, orange oil, water, arid, sugar, and artificial color.
LABEL, IN PART:    (Jug) "Vita Orange with Vitamins added."
NATURE OF CHARGE: Misbranding, Section 502 (a), the name "Vita Orange" on
the bottle label and certain statements in an accompanying circular entitled
"The Good Morning to Health" were false and misleading. The name and
the statements represented and suggested that the article was nutritionally
better than orange juice; that it was a better source of vitamins than orange
juice; that it would be effective to promote health, healthy bones, teeth, and
gums; and that it would be effective in the treatment of colds and in the
prevention of infections. The article was not nutritionally better than orange
juice; it was not a better source of vitamins than orange juice; and it would
not be effective for the purposes represented.
The article was alleged also to be adulterated and misbranded under the
provisions of the law applicable to foods, as reported in notices of judgment
on foods.
DISPOSITION : January 30, 1950. Default decrees of condemnation and
destruction.