3175. Misbranding of La Sierra Brand Formula M-G 5 (Male) tablets.   U. S. v. 3
v,.      Bottles, etc    (F. D. C. No. 29069.    Sample No. 67655-K.)
LIBEL FILED :   April 21,1950, District of Colorado.
?See also Nos. 3170. 3172.
ALLEGED SHIPMENT: On or about September 22, 1949, by James Audiss, Inc.,
from Los Angeles, Calif.
PRODUCT: 3 90-tablet bottlesof La Sierra Brand Formula M-0 5 (Male) tablets
at Denver, Colo., together with accompanying leaflets entitled "A Brief Ex-
planation of the Endocrine (Glandular) System."
LABEL, IN PART: (Bottle) "La Sierra Brand * * * Formula M-G 5 (Male)
A Natural Food Supplement Incorporated in a poly glandular base made from
fresh inspected food animals, desiccated as follows: Prostate gland (of the
ox) Suprarenal (Adrenal or chic substance (Testes)) Lecithin (Brain
and spinal cord substance) Cortical-medullary Pineal Anterior pituitary
Kidney Desiccated Brain Vitamin Bi (Thiamin) 5 times the minimum
adult requirement. Suggested dosage: As a dietary supplement three tab-
lets daily or as directed by your doctor * * * This glandular substance
*   *   *   contains no known therapeutic value."
NATURE OF CHARGE: Misbranding, Section 502 (a), certain statements on the
label of the article and in the accompanying leaflets were false and misleading
since the article was not capable of fulfilling the promises of benefit stated and
implied. The statements represented and suggested that the article was of
particular benefit to males; and that because of its anterior pituitary, supra-
renal, and testicular gland content, it was of benefit for promoting growth,
increasing the growth of hair, reducing overweight individuals, stabilizing
the normal blood pressure, controlling rheumatic ailments, providing a normal
function of the male organs, and preventing premature senility, impotency
or sex failure, prostate disturbance, and sterility.
DISPOSITION:   June 1, 1950.   Default decree of condemnation and destruction.