4337. Misbranding of concentrated extract of alfalfa.   U. S. v. 6V4 Cases, etc
(F. D. C. No. 35338.    Sample No. 64598-L.)
LIBEL FILED :   July 6,1953, Western District of Washington.
ALLEGED SHIPMENT: On or about January 16, 1953, by Lucerne Laboratories
of Utah, from American Fork, Utah.
PRODUCT : 6*4 cases, each case containing 24 8-ounce bottles, of concentrated
extract of alfalfa at Seattle, Wash., together with a number of circulars entitled
"Lucerne (Lucerne is the Old World name for Alfalfa)."
LABEL, IN PART : (Bottle) "Lucerne Concentrated extract of alfalfa (Medicago
Sativa). It is a Dietary Supplement * * * One teaspoonful (5 mis) contains:
12.5 Mg. Calcium, 12 Mg. Phosphorus, 0.00586 Mg. Iron, 0.0069 Mg. Iodine * * *
Lucerne contains sucrose which (in the process) is converted to Delta-Glucose
and Fructose" or "Lucerne Concentrated extract of alfalfa, containing Cobalt,
the vital element in Vitamin BM. The Cobalt is from specially fertilized al-
falfa, not a Pharmaceutical?and Sucrose which (in the process) is converted
to Delta-Glucose and Fructose * * * It is a Beverage Food Supplement."
NATURE OF CHARGE: Misbranding, Section 502 (a), certain statements in the
above-mentioned circular accompanying the article were false and misleading.
The statements represented and suggested that the article was effective to
overcome fatigue and to treat rheumatism, arthritis, neurasthenia, exhaustion,
and general debility, whereas the article was not effective for such purposes.
DISPOSITION :   March 12,1954.   Default decree of condemnation and destruction.