4375. Misbranding of organic mineral salt.   U. S. v. 6 Cases, etc.    (F. D. C. No.
36115.   Sample No. 54264-L.)
LIBEL FILED:   November 12,1953, Eastern District of Michigan.
ALLEGED SHIPMENT :    On or about August 20, 1953, by Dr. E. H. Bronner & As-
sociates, from Los Angeles, Calif.
. ? ?   -j
PRODUCT : 6 cases, each containing 24 6-ounce bottles, and 1 case, containing
24   12?-ounce bottles, of organic mineral salt at Detroit, Mich.
LABEL, IN PAET : (Bottle) "Dr. Bronner's Organic-Mineral-Salt A Health Food
Rich In Organically Grown Selected Vegetables, Minerals, Trace Elements,
Iodine & Potash Contains dehydrated, uncooked, fine Alfalfa, Dulse, Okra,
Vegetable-Seasoning, Wheat Germ, Soya, Parsley & over 6? of the 100-
edible, 100? tooth-&-bone-building-Hereford-Texas-type Organic-Calcium-Phos-
phorous-Magnesium-Fluoride activated with high grade Brewers Yeast, Chloro-
phyll & Lecithin rich in all natural minerals & B-Complex Vitamins; Thiamin,
Riboflavin, Niacin, B-12, Protein, Iron & Iodine."
NATURE OF CHARGE:   Misbranding, Section 502 (a), the label statements "100? =
Dental-Decay-Prevention Proven * * * 1 ounce a day * * * guaranteed to
prevent 100? tooth-decay * * * For proper elimination" were false and mis-
leading since the article was not effective to prevent tooth decay and was not
effective to insure proper elimination.
The article was alleged also to be misbranded under the provisions of the.
law applicable to foods, as reported in notices of judgment on foods.
DISPOSITION : January 20, 1954. Default decree of condemnation and destruc-
tion.