4500. Misbranding of It-Sa-Mazing wrinkle lotion. U. S. v. · 5 Bottles, . etc.
(F. D. C. No. 86519. Sample No. 79655-L.)
_ LIBEL :FILED: May 4, 1954, District of Nevada.
A.LLloo:ED SHIPMENT: On an unspecified date, by E. C. Coolidge, doing business
as· It-Sa-Mazing Products, from Sacramento, Calif.
PiwouCT : 5 8-ounce bottles, 4 4-ounce bottles, and 2 2-ounce bottles of
··It-Sa-Mazing wrinkle lotion at Reno, Nev., togetě.er with a number of leaflets
designated "Girls 'It-Sa-Mazing' Wrinkle Lotion" For That Young Look" and
a window display card reading" 'It~Sa-:Mazing' For: That YQUD.g Look Inquire
Here For Lotion Guaranteed To Make Your Wrinkles Disappear Or Your
Money Refunded." .
Analysis showed that the product was essentially a colored and perfumed
gum solution. , ·
. .
LABEL, IN. PART: (Bottle) "It-Sa-Mazing Wrinkle Lotion For That Young Look
Start Now to prevent or eliminate wrinkles * * * This lotion feeds the
underlying tissues and tightens the skin."
N.Aii:raE oF CHABGE: Misbranding, Section 502 (a), certain statements on the
above-mentioned bottle label and on the above-mentioned leaflet and window
di$play card were false and misleading. The statements represented ·and suggested
that the article would prevent and eliminate wrinkles, eliminate pimply
skin, and feed the underlying skin tissues, whereas the article would not be
effective for such conditions and purposes.
D!BPo8lTION : June 22, 1954. Default decree of condemnation and destruction.