6438. Virilon Physician's Formula and Virilon Hair Follicle Cleanser.   (F.D.C.
No. 45058.   S. No. 32-446 R.)
QUANTITY :   43   8-oz. btls. and 96 ctns., each containing 6   4-oz. btls., of Virilon
Physician's Formula; and 43   8-oz. btls. of Virilon Hair Follicle Cleanser, at
Rochelle Park, N.J.
SHIPPED :   8-17-60 and 8-23-60, from Elmhurst, N.Y., by Steroid Products, Inc.
LABEL IN PAET: (Btl.) "Virilon Physician's Formula For the Hair and Scalp
* * * 20-X Steroid Products, Inc., 708 Pontiac State Bank Building, Pontiac,
Michigan. Directions: For local use on the scalp. Contents: Lecithin, Choles-
terol, Iso-cholesterol Lanosterol as esters; 20 meg. Estradiol per ounce of
alcohol (70? isopropyl). Patented by Robert Liefmann, M.D." and "Virilon
Hair Follicle Cleanser * * *20-X Unique New Miracle hair follicle penetrant
discovery! finest quality shampoo."
ACCOMPANYING LABELING : Steroid Products Salesmen's catalogs; sheets entitled
"Mode of Application"; streamers entitled "Virilon Treatment For Beautiful
Thick Hair & Healthy Scalp"; postcards reading in part "Dear Sir: Please
send us free professional certificate of authorization . . ."; pamphlets entitled
"Scalp Antizyme Treatment" for beauticians and "Scalp Antizyme Treatment"
for barbers; display cards entitled "Doctor's Virilon Treatment"; reprints
entitled "Secret Influence of Steroids" and "Biographical note on Robert
Liefmann"; and counter display cartons entitled "Virilon Treatment-"
LIBELED :   10-24-60, Dist. N.J.
CHARGE: 502(a)-when shipped and while held for sale, the labeling of the
articles contained false and misleading representations that the articles were
adequate and effective for the treatment of diseases of the hair and scalp,
male-pattern baldness, excessive loss of hair, falling hair, scalp itch, dandruff,
seborrhea; that use of the articles would restore hair to health and stimulate
thick hair growth; that the articles were adequate and effective as a treatment
for and preventive of facial blackheads, acne, old-age wrinkles; and that they
would bring health to the skin and scalp; and 502(b) (2)-the labels of the
articles failed to bear an accurate statement of the quantity of contents.
DISPOSITION :   11-28-60.   Default-destruction.