6493. Vitamin preparations. (F.D.C. No. 45106. S. Nos. 53-221/7 R.)
QUANTITY: Various quantities of Vigran Multi-Vitamins in bottles of 30 or
100 capsules, Vigran M Vitamin-Minerals in bottles of 30 or 100 tablets,
Theragran Squibb Therapeutic Formula vitamin capsules in bottles of 30 or
100 capsules, Novogran Squibb Stress Formula Water Soluble Vitamins in
bottles of 100 capsules, Theragran M Squibb Vitamin-Minerals -for Therapy
in bottles of 100 tablets, Theragran Liquid 4 fl- oz. Squibb Therapeutic
Formula Vitamin Liquid, and Theragran Junior Squibb Vitamins for Therapy
in bottles of 100 capsules, at Cambridge, Mass.
SHIPPED : On various dates prior to 11-8-60, from Brooklyn, N.Y., by B. R.
Squibb & Sons, Div. of Olin Mathieson Chemical Corp.
ACCOMPANYING LABELING: Booklets entitled "Selling Slants on Vitamins" and
"Vitamins and Your Sales Success"; envelope entitled "Questions on the
Squibb Vitamin Instruction Course," which contained separate sheets headed
"Questions-Lesson No. I [or "II," "III," "IV," "V," and "VI"] leaflets
entitled "All Vitamins are not alike!" and "Take Vitamins in the Summer-
time?"; and window-streamers headed "V for Vigran Multi-Vitamins Ask
Us About the Vigran Vitality Program."
LIBELED :   11-22-60, Dist. Mass.
CHARGE: All articles, 502(a)-when shipped, the above-mentioned booklets con-
tained false and misleading representations that additional quantities of
vitamins, far in excess of the amount recommended for adequate nutrition,
would provide additional benefits for persons in good health, and would assist
in returning a sick or injured person, or one convalescing from an operation,
to good health, that the body has a greatly increased need for vitamin sup-
plementation during and after stress conditions such as major surgery, severe
burns, fractures, and severe and prolonged illnesses, which increased need
is an indication for the use of the excess quantities of vitamins offered by
the articles; 502(a)-the above-mentioned booklets contained statements
which represented and suggested that the articles were offered for the treat-
ment and prevention of night blindness; loss of appetite; fatigue; insomnia;
irritability; heart and circulatory disturbances; digestive disturbances; faulty
elimination; weight loss; neuritic pain; aches and pains; headaches; colds;
general run-down condition; gastrointestinal disorders; mental and physical
inadequacy; beriberi; mouth irritation; dry scaling of the red surface of the
lips and corners of the mouth; photophobia; loss of appetite; nervousness;
mental depression; soreness and redness of the tongue; ulceration of the gums;
anemias; diarrhea; pellagra; skin disorders, with the malignant malnutri-
tion of the tropics; emaciation; weakness and stupor; diseases of the gums;
scurvy; redness, bleeding, and receding of gums; and multiple hemorrhages
into the skin, joints, muscles, and internal organs; which statements were
false and misleading since the articles were not an adequate and effective
treatment and preventive of such diseases, conditions, and purposes; 502(a) -
the above-mentioned booklets also contained statements which suggested that
pernicious anemia results from a dietary deficiency of vitamin B12, which
would be corrected by supplementation of the diet with that vitamin, which
statements were false and misleading since lack of intrinsic factor is a result
of failure of the function of the body to produce that factor, leading to the
disease, pernicious anemia, which disease is not amenable to treatment or
correction, nor can the intrinsic factor be replaced, by use of the vitamin
supplements offered.
The articles were alleged also to be misbranded under the provisions of the
law applicable to foods, as reported in notices of judgment on foods.
DISPOSITION:   4-27-61.    Consent-claimed by Olin Mathieson Chemical Corp.,
and relabeled.