6499. Oro-Vita food supplement.   (F.D.C. No. 44262. S. Nos. 84-053 P, 17-305 B..)
QUANTITY :   34 cases, each containing 6 ctns., each ctn. containing 360 mineral
tablets and 180 vitamin tablets, at Salt Lake City, Utah, in possession of Oro-
Vita Corp.; and 160 packages, each containing 2 ctns. of 360 mineral tablets
and 180 vitamin tablets; 450 envelopes, each containing 4 mineral tablets and
2 vitamin tablets; 39 drums, each containing 21,239 mineral tablets and 21
drums, each containing 21,239 vitamin tablets, at Salt Lake City, Utah, in
possession of "N" Products Co.
SHIPPED :    8-15-59 and 2-15-60, from Los Angeles, Calif.
LABEL IN PART: (Case) "Oro-Vita (Golden Life) Food Supplement With
Special *Tramin Base Natural or Organic Minerals and Vitamins * * * The
special Tramin Base contains what many believe to be a unique nutritional
discovery which contains some of mother nature's blended elements from the
land, from the sea and from what used to be the bottom of the sea. Among
these elements are Minerals and Vitamins * * * Formulated for and Dis-
tributed by Oro-Vita Corporation, Salt Lake City, Utah"; (ctn.) "Oro-Vita
Food Supplement with special *Tramin Base Natural or Organic Minerals
and Vitamins * * * 360 (Brown) Mineral Tablets 180 (Yellow) Vitamin
Tablets * * * Oro-Vita Corporation, Salt Lake City, Utah"; (pkg.) "Oro-Vita
(Golden Life) Food Supplement With Special *Tramin Base Natural or
Organic Minerals and Vitamins * * * Distributed by Oro-Vita Corporation,
Salt Lake City, Utah"; and (envelope) "Oro-Vita Food Supplement 1 Day
Supply."
ACCOMPANYING LABELING : Loose repack labels for packages and cartons, as
described above;  leaflets entitled "What Charlie Morgan Learned About
Minerals"; "Is Health Your Most Treasured Asset?"; reprints of a Reader's
Digest article entitled "How To Prolong The Prime of Life"; reprints of a
Pageant magazine article entitled "Vitamins Can Help You Live Longer";
and sales manuals entitled "Oro-Vita * * * Food Supplement."
RESULTS OF INVESTIGATION : The article was repacked into cases, packages, and
envelopes by "N" Products Co., Salt Lake City, Utah, for Oro-Vita Corp., from
the bulk containers shipped as described above.
LIBELED :   3-24-60, Dist. Utah.
CHARGE: 502(a)-while held for sale, the labeling which accompanied the
article contained false and misleading representations that the article was
adequate and effective for the treatment and prevention of tired, sluggish,
depressed conditions, nervousness, fatigue, irritability, low vitality, stunted
growth, soft bones, malformed teeth which decay easily, fragile bones in old
people, senility, premature aging, neuritis, senile dementia, rheumy, inflamed
eyes, chronic sickness, digestive, nerVous and mental ailments, damage to the
liver, coronary heart attacks, strokes, diseases of the kindneys, cirrhosis of the
liver, high blood pressure, normal heart action, premature wrinkles, intelligence
loss, migraine headaches, digestive disorders, obesity, diabetes, cancer, leu-
kemia, nervous disorders, memory defects, severe agitation, infection, perni-
cious anemia, bleeding; and that the article would keep the blood neutral, assist
in blood coagulation, develop and maintain health, happiness, and vigor, assure
sufficient energy, prolong the prime of life, boost growth and productive vi-
tality, help one live longer, increase the intelligence quotient, prolong female
fertility, aid vision, help teeth form, delay senility, fight disease, aid in healing
wounds, keep teeth healthy, and produce healthy blood; and that vitamin E
was indisputably important to the heart, nerves, and fertility.
The libel alleged also that the article was misbranded under the provisions
of the law applicable to foods as reported in notices of judgment on foods.
DISPOSITION : 5-20-60. Consent-claimed by Oro-Vita Corp., Salt Lake City,
Utah, and Neoco Corp., Los Angeles, Calif., and released under bond for re-
labeling and salvaging in compliance with the law. The mineral tablets were
subsequently destroyed; the vitamin tablets were reground; and the ground
material was packed into drums and labeled.