18081. Misbranding of Regum tootb paste. TJ. S. -v. 8% Dozen. Tubes of 
Regun (Regum) Tootb Paste. Default decree of condemnation, 
forfeiture, and destruction. (F. & D. No. 25560, I. S, No.' 12041. 
S. No. 3844.)
Examination of a sample of a product, known as Regum tooth paste,, having 
shown that the carton and tube labels and the accompanying circular bore 
statements representing that the article possessed curative and therapeutic 
properties which it did not, the Secretary of Agriculture' reported the matter 
to the United States attorney for the District of Colorado.
On December 29, 1930, the United States attorney filed in the District Court 
of the United States for the district aforesaid a libel praying seizure and con- 
demnation of eight and one-half dozen tubes of Regun (Regum) tooth paste,' 
remaining in the original unbroken packages at Denver, Colo., consigned by 
Morgan & Sampson, San Francisco, Calif., alleging that the article had been 
shipped from San Francisco, Calif., on or about August 23, 1930, and had 
been transported from the State of California into the State of Colorado, 
and charging misbranding in violation of the food and drugs act as amended.
Analysis of a sample' of the article by this department showed that it con- 
sisted essentially of calcium carbonate, glycerin, resins, fatty acids, and water, 
flavored with aromatic oils.
It was alleged in the libel that the article was misbranded in that the fol- 
lowing statements appearing in the labeling, regarding the curative and thera- 
peutic effects of the said article, were false and fraudulent, since it contained 
no ingredients or combination of ingredients capable of producing the effects 
claimed: (Carton) "Hardens the gums;" (tube) "Stops Bleeding gums. 
Prevents pyorrhea;" (circular) "Into the irritated, torn, bleeding gums germs 
lodge and multiply, and thus pyorrhea starts and will continue its course of 
tooth destruction unless the tartar deposits under the gums are removed. -Regun 
(Regum) will prevent this menace to dental health for it retards the formation 
of tartar. * * * Quickly, Regun (Regum) will heal and strengthen sore, 
tender, inflamed, bleeding gums   *    *    *   Heals Bleeding Gums."
On February 14, 1931, no claimant having appeared for the property, 
judgment of condemnation and forfeiture was entered, and it was ordered by 
the court that- the product be destroyed by the United States marshal.
ABTHUB M. HYDE, Secretary of Agriculture.