19489. Misbranding of    Re-Ju-Va.     IT     S.    v.     120    Packages    of    Re-Ju-Va. 
Default   decree  of  destruction  entered.     (2552-A.     F.  &  D.   No.  28281.)
The labeling of the drug product Re-Ju-Va involved in this action represented 
that the article might be administered with safety to all, including babies, and 
that it contained no cathartic, whereas examination showed that it contained 
a cathartic that might be harmful. Examination further showed no ingredient 
or combination of ingredients capable of producing the curative and therapeutic 
claims appearing in the labeling.
On May 5, 1932, the United States attorney for the District of Minnesota, 
acting upon a report by the Secretary of Agriculture, filed in the District Court 
of the United States for the district aforesaid a libel praying seizure and con- 
demnation of 120 packages of Re-Ju-Va, remaining in the original unbroken 
packages at Minneapolis, Minn., alleging that the article had been shipped by 
the DeVore Manufacturing Co., from Columbus, Ohio, on or about March 19, 
1932, and had been transported from the State of Ohio into the State of Min- 
nesota, and charging misbranding in violation of the food and drugs act as 
amended.
Analysis of a sample of Re-Ju-Va by this department showed that it con- 
sisted essentially of Epsom salt (22.67 grams per 100 milliliters), small pro- 
portions of potassium, sodium, and iron compounds including chloride, citrate 
and hypophosphite, glycerin, and water, flavored with peppermint oil and 
colored red with a coal-tar dye.
It was alleged in the libel that the-article was misbranded in that the state- 
ments appearing upon and within the packages containing the article were 
false, fraudulent, and misleading in that it was made to appear by said state-
ments that the article was a medicine that babies were able to take; that 
it would not be violent in its action on an adult; that it could be taken with 
complete confidence and safety; that it contained no cathartic; and in that 
it was made to appear further that the article was a medicine having curative 
or therapeutic effects, whereas it contained no ingredient or combination of 
ingredients capable of producing the effects claimed and the said statements 
were applied to the article knowingly and in reckless and wanton disregard 
of their truth or falsity, so as to represent falsely and fraudulently to pur- 
chasers that it was, in whole or in payt, composed of or contained ingredients 
or medicinal agents effective in the treatment of disease or the prevention 
thereof.
The statements appearing in the labeling which this department deemed to 
be false and misleading were as follows: (Circular) "A medicine that babies 
are able to take, will not be violent in its action on an adult, * * * can be 
taken with complete confidence and safety, * * * Contains: No * * * 
cathartic." The statements which this department deemed to be false and 
fraudulent and which were incorporated in the libel and made a part thereof 
were as follows: (Bottle label) " Re-Ju-Va Assists Nature to establish a normal 
process of metabolism and to relieve disorders arising from intestinal putrefac- 
tion, including Rheumatism, Arthritis, Neuritis, * * * High-blood Pressure, 
Stomach, Kidney and Blood Diseases. * * * 'Remove the Cause—Nature 
Completes the Task.' * * * Directions * * * In case elimination does 
not begin, in three to four hours, repeat this dose until the bowels function 
freely. * * * or such an amount as may be necessary to insure propel* 
elimination each morning. * * * For indigestion, acidosis, or gas condi- 
tion, take one teaspoonful after meals or at time of distress.   For sore throat
* * * For insomnia take before retiring. * * * no fear need be had of 
any injurious effects. It is designed to aid Nature by removing the cause for 
about 90% of all disorders, which is faulty elimination. * * * if patience 
is used, any individual can take it with good results;"   (carton)   " Re-Ju-Va
* * * designed to assist Nature in the relief of Rheumatism, Sciatica. Neu- 
ritis, * * * High-blood Pressure, Indigestion, Bloating * * * Bilious- 
ness, Jaundice, Catarrh, Asthma, Acidosis, Kidney, Blood Disorders, Nervous 
and Run-Down Conditions. * * * Re-Ju-Va * * * to assist Nature 
in freeing the system of the poisons which arise from the absorption of impari- 
ties through the alimentary tract. * * * ' Remove the Cause—Nature Com- 
pletes the Task;'" (circular) "Re-Ju-Va * * * Bringing New Health and 
Happiness to Thousands. Re-Ju-Va Assists Nature in Attacking the Cause of 
90% of All Human Ailments * * * Learned physicians say that the vast 
majority of all human ailments can be traced to one cause—the absorption by 
the blood of deadly poisons formed in the intestines when waste matter, which 
has not been properly eliminated, decays and putrefies. When the process of 
metabolism is properly balanced, the digestive and assimilative organs function 
properly and the secretive glands produce Nature's own laxative fluids which 
gently wash away the waste materials of the body. Then we are in good 
health. When metabolism is disturbed—waste materials accumulate in the 
colon, putrefaction often begins—and deadly poisons form which are absorbed 
by the blood and carried to various points in the body. These poisons many 
times are the source of infections which manifest themselves in the form of 
many diseases called by various names, according to tie portion of the body 
affected. Among these Ailments are Arthritis, Rheumatism, Sciatica, Lumbago, 
Stomach Disorders. * * * Acidosis, High Blood Pressure, Catarrh, Asthma, 
Hay Fever, Jaundice, Sinus Infections, Liver Disorders, Indigestion, Dyspepsia, 
Diabetes and others. R^-Ju-Va the great, modern med cal discovery does Not 
' dose' sj mptoms in the old-fashioned manner but gives Nature the proper 
scientific aid to remove the cause of these diseases by ridding the sys- 
tem of accumulated poisons and by stimulating naturally glands and 
organs to normal function, thereby restoring a balanced process of metabo- 
lism rnd minimizing the possibility of recurrence of the misons, thereby 
aiming at Permanent relief. Whence comes the famous Re-Ju-Va slogan 
•' Remove the Cause—Nature Completes the Task' * * * Its greatest 
power lies in the fact that it contains exactly what Nature needs in proper 
proportion to cleanse and build up the blood to resist the onslaught of disease. 
Thousands of persons who had suffered over a period of many years, some 
of whom were helplessly crippled, many of whom had been given up to die, N 
are    today    healthy    and    happy,    enjoying   life    to    the    utmost    because
of this remarkable discovery. If you are ill, don't delay another minute. Start 
taking Re-Ju-Va today. It is within the reach of every purse and the cheapest 
' Health Insurance' you can buy. If you are well, retain your good health by 
a regular dose of this remarkable medicine each day, it will keep you fit 
and full of pep and vigor. * * * Stomach Disorders Indigestion. Acid 
Stomach, Gas, Bloating, Dyspepsia, Ulcers Functional derangement of the 
stomach, due either to quantity or quality of gastric juices, improper en ting 
or a disturbed process of metabolism, is a widely prevalent ailment. Many 
persons suffer needlessly from Acid Stomach, Gas Condition, Bloating, Dys- 
pepsia, Indigestion, Stomach Ulcers, etc., and deny themselves the pleasure of 
eating their favorite foods because of their inability to digest them. Re-Ju-Va 
is the Ideal aid to Nature. It balances the body chemistry and corrects stom- 
ach ailments in the modern, scientific way. There are hundreds of testimonials 
on file from persons who had suffered for years from stomach disorders, who 
are now strong and healthy, and able to eat what they like, when they like, 
without discomfort. If you suffer any stomach disorder, don't delay. Rheuma- 
tism, Neuritis, Arthritis, Sciatica, Lumbago. These common ills are traceable 
to intestinal putrefaction, the names of the ailments being taken from the 
part of the body where the infection occurs. Only by removing the Cause of 
the infection can permanent relief be effected. The old-fashioned methods of 
'dosing' the symptoms have been discarded by modern scientists. Re-Ju-Va 
has relieved thousands of the most obstinate cases after all other methods 
had failed. Helpless cripples have been restored to normal health and glori- 
ous happiness. Re-Ju-Va has been called a ' Godsend' by many who had given 
up all hope. * * * Corrected by Attacking the Cause—The Modern Way 
No ailment causes so much ill health as constipation. When the waste matter 
of the body is not eliminated properly from the colon, poisonous germs grow 
in the bowel and autointoxication results. The blood absorbs the poisons from 
the intestine and carries it to various parts of the body. These toxins cause 
more than 90 per cent of all sickness and human misery. It is therefore 
obvious that if we are to enjoy good health and happiness, we must keep 
ourselves just as clean inside as outside. Many persons are in the habit or 
' dynamiting' their bodies with strong purgatives and laxatives, but this is 
dangerous. Often irreparable damage is done to the delicate membranes. 
Nature has provided her own gentle laxative fluids and the modern method 
of treating Constipation is to assist Nature in restoring to function the glands 
and organs which secrete these fluids. Re-Ju-Va has corrected thousands of 
cases of Chronic Constipation, some of which defied all other treatment for 
as long as 30 years. One man had gone 28 days without a bowel movement. 
A boy who had never had a natural evacuation without an enema in his life 
was brought to normal by this great medicine. Re-Ju-Va relieves Constipation 
in Nature's own way. It is Not a purgative. Keep it on hand as health 
insurance. Don't Overlook This Opportunity to Regain Health! If you could 
but see and talk with the multitudes of chronic sufferers, pronounced incurable, 
who, having spent huge sums of money on various treatments, had found no 
relief, and then after a brief course of treatment with Re-Ju-Va, have found 
genuine relief and a renewal of health, it is certain that you would not hesitate 
to seek the same source of health. * * * Re-Ju-Va is as Pure and Harm- 
less as the food on your table. It supplies Nature's own chemical elements, 
to the glands and organs of the body, causing them to secrete and function 
normally. It is unlike every other medicine used for rheumatism and its 
kindred disorders, as nearly all these medicines contain injurious drugs, 
that disturb the functions of the stomach and often act detrimentally to the 
heart. The wonderful feature of this modern preparation is that it brings re- 
lief to the stomach and strength to the heart, with no debilitating reactions. 
Children thrive upon its health-giving properties, thus you may be assured 
that a medicine that babies are able to take, will not be violent in its action 
on an adult. Re-Ju-Va * * * this proven medical food * * * It has 
no regard as to age or affliction, and can be taken with complete confirlenc1 
and safety. ' Nature's Way to Regain and Retain Health ' Possess and Protect 
Your Health * * * the Re-Ju-Va Way. * * * The Modern Way to 
Health Almost Miraculous Results Many Were Given Up To Die Others Were 
Helpless Cripples Now Enjoy the Blessing of Good Health * * * Contains: 
No * * * cathartic * * * Nature intended every human body to be 
healthy.   If yours is not, something foreign is obstructing the normal function-
ing of one or more vital orKans. Re-Ju-Va restores the natural secretions to 
fagged, worn and clogged glands, thus restoring normal Elimination. Amer- 
ica's leading physicians declare that over ninety per cent of all diseases and 
disorders arise in the colon. These infections are reabsorbed into the system, 
producing the majority of human ills. * * * Cathartics, enemas, operations 
and external applications will not remove the death-dealing infection. Re-Ju-Va 
is Nature's scientific aid in correcting this basic disorder and thus removing 
infection and body poisons. * * * It is their sincere purpose to bring 
hope to the thousands of sufferers here in your great Western States. It is 
with gratitude to Almighty God they look back upon the vast multitude in the 
Eastern States that have regained health by this God-given remedy."
On June 21, 1932, no claimant having appeared for the property, judgment 
was entered ordering that the product be destroyed by the United States 
marshal.
ARTHUR M. HYDE, Secretary of Agriculture.