21554.  Misbranding of Live-On Treatment.     V. S. v. 14 Small and 16 Large
Bottles  of Live-On Treatment.    Default decree  of condemnation,
forfeiture, and destruction.     (P. & D. no. 30774.    Sample no. 34310-A.)
Examination of the drug preparation, Live-On Treatment, disclosed that the 
article contained no ingredient or combination of ingredients capable of pro- 
ducing certain curative and therapeutic effects claimed in the labeling.
On July 27, 1933, the United States attorney for the Eastern District of 
Missouri, acting upon a report by the Secretary of Agriculture, filed in the 
district court a libel praying seizure and condemnation of 30 bottles of Live-On 
Treatment at St. Louis, Mo., alleging that the article had been shipped in 
interstate commerce on or about December 8, 1932, by the Live-On Medicine Co., 
from Benton, Ill., and charging misbranding in violation of the Food and 
Drugs Act.
Analysis of a sample of the article by this Department showed that it con- 
sisted essentially of rhubarb extract, tar, vinegar, alcohol, and sirup.
It was alleged in the libel that the article was misbranded in that the fol- 
lowing statements appearing in the labeling, regarding the curative and 
therapeutic effects of the article, were false and fraudulent: " Liveon * * * 
Live-On treatment for chronic coughs and persistent colds * * *. The 
wonderful medicine for coughs * * * catarrhal bronchitis and bronchial 
asthma. A healing preparation for throat and lung troubles and pulmonary 
diseases due to colds. Live-on treatment for chronic coughs and persistent 
colds * * * Live-On * * * Live-On * * * a proven benefit in the 
treatment of chronic coughs, persistent colds and affections of the bronchial 
tubes due to colds. Live-On Medicines are as near a fountain of perpetual 
youth as anything discovered. * * * Live-On treatment for chronic coughs 
and persistent colds. * * * beneficial for the relief of chronic coughs and 
persistent colds. Coughs * * * Hoarseness and Sore Throat are di- 
minished by the use of this treatment, body weight and appetite are increased 
in most cases and conditions are greatly improved. * * * heals the inflamed 
surfaces. We recommend Live-On treatment to be taken for coughs and colds, 
particularly those of long standing, and continue its use as long as the Cough 
or Cold remains.   Live-On   *    *    *."
On September 21, 1933, no claimant having appeared for the property, judg- 
ment of condemnation and forfeiture was entered, and it was ordered by the 
court that the product be destroyed by the United States marshal.
M. L. WILSON, Acting Secretary of Agriculture.