24676. Misbranding of Bleachodent Liquid and Bleachodent Paste.    XJ. S. v. 105
Dozen Packages of Bleachodent Liquid and Bleachodent Paste. De- 
fault decree of condemnation and destruction. (F. & D. no. 35282. 
Sample no. 28910-B.)
This case involved drug preparations the labeling of which contained unwar- 
ranted curative and therapeutic claims.
On March 21, 1935, the United States attorney for the District of Massa- 
chusetts, acting upon a report by the Secretary of Agriculture, filed in the 
district court a libel praying seizure and condemnation of 105 dozen packages, 
each containing one bottle of Bleachodent Liquid and one trial-sized tube of 
Bleachodent Paste, at Boston, Mass., alleging that the article had been shipped 
in interstate commerce on or about April 27, 1934, by the Hygienic Pharmacal 
Laboratories, from New Haven, Conn., and charging misbranding in violation 
of the Food and Drugs Act as amended. Certain of the packages were labeled 
in part: "Manufactured by Bleachodent Dental Laboratories, Inc., New York 
London Toronto." Certain others were labeled in part: "Distributed by 
Bleachodent Dental Laboratories, Inc., New York   London   Toronto."
Analysis of the Bleachodent Liquid showed that it consisted essentially of 
sodium bisulphate and ammonium chloride dissolved in water with small quan- 
tities of calcium and magnesium compounds and a red coloring matter. Analy- 
sis of the Bleachodent Paste showed that it consisted essentially of calcium 
carbonate, sodium chloride, sodium bicarbonate, sodium sulphite, soap, sugar, 
starch, glycerin, and water, together with coloring and flavoring materials.
The articles were alleged to be misbranded in that the following statements 
appearing in the labeling were statements regarding the curative or therapeutic 
effects of the article and were false and fraudulent: (Bleachodent Paste, tube) 
"Designed to. harden soft, tender gums, * * * and retard decay"; (circular 
in package) "Bleachodent Liquid has a beneficial effect on the gums, and is of 
value in helping to ward off that dread ailment—Pyorrhea. * * * The 
breaking up of the mucin coating helps prevent tartar, one of the chief causes 
of pyorrhea. * * * Bleachodent Paste . * * * due to its high antiseptic 
qualities is of splendid value in alleviating suffering from tender bleeding gums.
* * * Cases of bleeding gums often respond in a remarkably short time to 
the beneficial ingredients of Bleachodent Paste.    *   *    *   Bleachodent Paste
* * * unexcelled as an aid in preventing pyorrhea * * * unexcelled in 
the benefits it brings to teeth and mouth. Start Now To Acquire Clean White 
Healthy Teeth!"
On April 29, 1935, no claimant having appeared, judgment of condemnation 
was entered and it was ordered that the products be destroyed.
W. R. GREGG, Acting Secretary of Agriculture.