29444. Misbranding of Go-Gon 7-11. V. S. v. Kay P. Helm (The Helm Co.). 
Plea of nolo contendere. Fine, $50. (F. & D. No. 40819. Sample Nos. 
14682-C, 50326-C.)
The labeling of this product bore false and fraudulent curative or therapeutic 
claims.
On July 21,1938, the United States attorney for the Western District of Michi- 
gan, acting upon a report by the Secretary of Agriculture, filed in the district 
court an information against Ray P. Helm, trading as the Helm Co., at Benton 
Harbor, Mich., alleging shipment by said defendant in violation of the Food and 
Drugs Act as amended, on or about July 28, 1937, from the State of Michigan 
into the State of Illinois of a quantity of Go-Gon which was misbranded and 
the shipment within the period from on or about January 20 to March 31, 1937, 
from the State of Michigan into the State of Ohio of quantities of Go-Gon which 
was misbranded and which theretofore had been sold to the shipper by the de- 
fendant under a guaranty that it complied with the Food and Drugs Act.
Analysis of the article, which consisted of a carton containing a bottle of liquid 
and a box of tablets, showed that the liquid consisted essentially of small pro- 
portions of boric acid, zinc sulphate, and a calcium compound, and phosphates, 
glycerin, and water; and that the tablets consisted essentially of small propor- 
tions of ferrous sulphate and volatile oils (including oil of santal, oil of winter- 
green, and oil of cubeb) and copaiba coated with calcium carbonate.
Misbranding was alleged in that the following statements in the labeling falsely 
and fraudulently represented that the article was effective as a preventive and 
cure of gonorrhea, as a cure for discharges from the urethra and bladder, and 
urinary ailments generally: (Liquid, carton) "Go-Gon 7-11 Discharges, Bladder 
and Urinary Trouble Relieved by the Use of Go-Gon for Bladder and Urinary 
Trouble Go on Liquid Go on Tablets," (bottle label) "Go-Gon 7-11," (circular 
in carton) "Go Gout 7-11 * * * to insure complete relief. It must not be ex- 
pected that in all cases the malady will entirely disappear with the use of one 
bottle; but we do know that relief can be expected if you will give it a fair trial, 
two or three bottles. Use as a prophylactic * * * to prevent disease," and 
in the case of one lot "After using the Go Gout treatment and been relieved"; 
(tablets, carton) "Go on Tablets"; (tablets, container) "7-11 Tablets to be 
taken as a part of this treatment, made especially for this treatment."
On July 21, 1938, a plea of nolo contendere having been entered by the defend- 
ant, he was sentenced to pay a fine of $50.
HAKBT L. BROWN, Acting Secretary of Agriculture.