10704. Misbranding of lime juice.    U. S. v. 1,811 Gases    *    *    *.    (F. D. C. No.
18998.   Sample No. 8160-H.)
LIBEL FILED:   January 22,1946, Southern District of New York.
ALLEGED SHIPMENT: On or about November 7, 1945, by the Seminole Fruit & 
Preserving Co., Inc., from Little River, Fla.
PRODUCT: 1,811 cases, each containing 24 bottles, of lime juice at New York, 
N. Y. A recipe sheet was wrapped around each bottle.
LABEL IN PART: (Bottle label) "Cobbs Lime Juice Natural Full Strength 
Unsweetened Use the same as fresh fruit juice, as this is Undiluted Lime 
Juice No artificial Coloring or Flavor is used. Contains 1/10 of 1% "Sodium 
Benzoate as a preservative   *   *   *   Net Contents 6 Fl. Ozs."
NATURE OF CHARGE: Misbranding, Section 403 (a), the statement on the bottle 
label "It has more important Citric Acid than any other Fruit Juice" was 
misleading since the statement suggested that the citric acid content of the 
article was of some nutritional or therapeutic significance, whereas the citric 
acid content of the article was not of nutritional or therapeutic significance.
Further misbranding, Section 403 (a), the following statements on the wrap- 
per were false and misleading since the article was not pure lime juice but 
contained added benzoate of soda; it would not be effective to produce good 
health and to prevent or correct the conditions stated and implied; and it 
would not be effective for reducing: "Pure Lime Juice—For Good Health! 
* * * Health Hint * * * an aid to sharpen jaded appetites. * * * 
Men and women inclined towards obesity have found a natural healthful me- 
dium for reducing * * * recognized as a natural remedy for many Ills 
of the body. Very few people truly understand its therapeutic value to good 
health. * * * beneficial to good health. * * * Dermatologists have 
found that pure Lime Juice may be used in the treatment of various skin dis- 
eases caused by impure blood * * * Pure Lime Juice in treating Arthritis, 
-Rickets, Rheumatism and Scurvy * * * Pure Lime Juice will activate slug- 
gishness and help in the elimination of uric acid from the human body * * * 
Lime Juice in water on rising and retiring will help in reducing overweight. 
Countless women and men have discovered this gentle, natural aid to obesity."
Further misbranding, Section 403 (f), the name and place of business of the 
manufacturer, packer, or distributor, the statement of the quantity of the 
contents, and the declaration of the chemical preservative, benzoate of soda, 
required by law to appear on the label of the article, were not prominently 
placed thereon with such conspicuousness (as compared with other words, 
statements, designs, or devices in the labeling) as to render them likely to be 
read by the ordinary individual under customary conditions of purchase and 
use, since they appeared in small type on intermediate panels of the bottle 
label; and, Section 403 (k), the article contained a chemical preservative, 
benzoate of soda, and it failed to bear labeling stating that fact, since the pres- 
ence of the chemical preservative was not declared on the wrapper label.
The article was alleged also to be misbranded under the provisions of the law 
applicable to drugs, as reported in notices of judgment on drugs and devices, 
No. 1875. 
DISPOSITION : April 3,1946. The Seminole Fruit & Preserving Co., Inc., claimant, 
having admitted the allegations of the libel, judgment of condemnation was 
entered and the product was ordered released under bond for relabeling under 
the supervision of the Federal Security Agency.