11095. Misbranding of Slims.   U. S. v. 48 Boxes    *    *    *    and a number of circu¬
lars.    (F. D. C. No. 19249.   Sample No. 5504-H.)
LIBEL FILED :   February 26, 1946, Eastern District of Pennsylvania.
ALLEGED SHIPMENT: On or about December 11, 1945, by the Columbia Phar- 
maceutical Co., from Camden, N. J.
PRODUCT: 10 boxes, each containing 1 24-tablet bottle, 24 boxes, each contain- 
ing 1 72-tablet bottle and 14 boxes, each containing 1 144-tablet bottle, of 
Slims at Philadelphia, Pa. A number of circulars entitled "A Slims Way of 
Life" were enclosed in the boxes. Examination showed that the product con- 
tained vitamin Bi, riboflavin, and calcium.
LABEL IN PART : "Slims A Vitamin Supplement To The Everyday Diet." 
NATURE OF CHARGE: Misbranding, Section 403 (a), the vignette of a slim 
female figure on the bottle and box label, the statement "Vitalize * * * 
Feel Better" on the box label, and certain statements in the accompanying 
circular were false and misleading since they represented and suggested that 
the product would be effective to reduce body weight, to increase vitality, and 
to improve health, whereas it would not be effective for such purposes; Sec- 
tion 403 (f), the information concerning the vitamin properties of the article 
was not prominently placed on the label with such conspicuousness as to 
render it likely to be read by the ordinary individual under customary con- 
ditions of purchase and use, since the information appeared at right angles 
to the main display panel of the bottle and carton label; Section 403 (i) (2), 
the label of the article failed to bear the common or usual name of each 
ingredient; and, Section 403 (j), the article purported to be and was repre- 
sented as a food for special dietary uses by reason of its vitamin Bi, B2, and 
B6, and calcium and niacin content, and its label failed to bear, as required by 
the regulations, a statement of the proportion of the minimum daily require- 
ments of vitamins Bi and B2, and calcium, and the amount of vitamin B6 and 
niacin furnished by a specific quantity of the product when consumed during 
a period of 1 day. The label failed also to bear the statement that the need 
for vitamin Ba in human nutrition has not been established. 
DISPOSITION: March 26, 1946. No claimant having appeared, judgment of 
condemnation was entered and the product was ordered destroyed.