17803. Misbranding of Lemon Quick.   U. S. v. 11 Cases   *   *   "*.    (F. D. C.
No. 31138.    Sample No. 91768-K.)
LIBEL FILED:   May 15, 1951, District of New Jersey.
ALLEGED SHIPMENT: On or about September 5 and 27, 1950, by Lemon Quick, 
Inc., from New York, N. Y.
PRODUCT: 11 cases, each containing 24 3%-ounce Jars, of Lemon Quick at 
Newark, N. J. Examination disclosed that the article was an artificially 
colored mixture of citric acid and lemon oil, an imitation of dried lemon juice.
LABEL IN PART:   "Lemon Quick."
NATURE OF CHARGE :   Misbranding, Section 403 (a), the vignette appearing on the
.   label, depicting a portion of a lemon with what appeared to be a drop of juice,
and the label statements, "Approximately equivalent to juice of 31 lemons * * *
Use exactly as squeezed lemon juice   Quairt Vernon Juice Mix   *   *   *   Lemon- 
ade also No. 17813.
ade * * * Use in hot and cold lemonade * * * lemon meringue pie, 
lemon sauce, lemon ice, lemon jello," were false and misleading since they 
represented and suggested that the product was dried lemon juice, whereas it 
was not dried lemon juice.
Further misbranding, Section 403 (f), the information required by Section 
403 (i) (2) to appear on the label, namely, the statement of ingredients, was 
not prominently placed on the label with such conspicuousness (as compared 
with other words, statements, designs, or devices in the labeling) as to render 
it likely to be read by the ordinary individual under customary conditions of 
purchase and use. 
DISPOSITION: July 12, 1951. Default decree of condemnation. The court 
ordered that the product be delivered to charitable institutions.
CANDY*