24742. Vegetable oil.    (F.D.C. No. 41439.    S. No. 6-401 P.)
QUANTITY :   306   1-gal. cans at Arlington, Mass., in possession of Supreme Olive 
Oil Co.
LABEL IN PART :   "Half and Half Brand Oil * * * Pure Vegetable Oil   Flavored 
with Olive Oil."
RESULTS OF INVESTIGATION : The article was manufactured by Supreme Olive Oil 
Co. from components received in interstate commerce. Examination showed 
that it was a mixture of cottonseed oil, soybean oil, less than 4 percent olive 
oil, and was artificially flavored with olive oil flavor and artificially colored 
with food color.
LIBELED:   2-24-58, Dist. Mass,,
CHARGE: 403(a)—while held for sale, the statements on the label of the article, 
namely, "Half and Half * * * Oil" and "Pure Vegetable Oil Flavored with 
Olive Oil" were false and misleading; 403(c)—the article was an imitation of 
another food, and its label failed to bear the word "Imitation" and, immediately 
thereafter, the name of the food imitated; and 403(i) (2)—the label of the 
ar
'ticle failed to bear the common or usual name of each ingredient, since the 
label declaration "Pure Vegetable Oil" did not inform the consumer of the 
presence in the article of soybean and cottonseed oil.
DISPOSITION: 3-18-58. Consent—claimed by Supreme Olive Oil Co. and re- 
labeled in compliance with the law.
SPICES, FLAVORS, AND SEASONING MATERIALS